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On Demand Webcast:
Consumer Insights: Using Analytics to Engage Customers in New Ways & Win the Market

Presented By:
Kimberly Knickle, Practice Director, IDC Manufacturing Insights
Judson Chase, Industry Solutions Consultant, TIBCO Spotfire

Date Recorded:
Thursday, September 12th, 2013

TIBCO Spotfire - Complimentary On Demand Webcast


Gaining a comprehensive understanding of consumers in the face of today’s complex, fiercely competitive marketplace is challenging, but it is critical that CPG manufacturers and retailers analyze, understand, and respond to constant shifts in consumer behavior in order to stay ahead of the game.

In this webcast, Kimberly Knickle, Practice Director, IDC Manufacturing Insights, will identify the latest challenges and best-practice consumer insights solutions for CPG manufacturers to help ensure long term growth and profitability for their business. Kim is a recognized thought leader in the research and analysis of business and IT issues for manufacturers. As an analyst, her understanding of the needs of the CPG industry is grounded in experience over the last 20 years working as a consultant and in the field. Kim will be joined by Judson Chase from TIBCO Spotfire, who will talk on how analytics may be used to:

  • Optimize marketing spend, product pricing, and stock levels         
  • Boost conversion rates        
  • Refine product inventory         
  • Strengthen and differentiate brands

Questions? Please email the Spotfire Team

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IDC Manufacturing Insights