On Demand Webcast:
Date Recorded: Wednesday, April 24th, 2013
TIBCO Spotfire - Complimentary On Demand Webcast
Spotfire and Teradata help pharmaceutical manufacturers realize an ROI from their efforts to comply with the Physician Spend Sunshine Law by aggregating and organizing eligible spend data. Complying with mandated reporting requirements is a necessary investment that companies have been required to make. However, unlocking the value of the aggregated spend data to help drive sales and marketing optimization is an opportunity companies have to actually gain ROI from their investments.
Join us to learn how the federally mandated reporting of aggregate spend set forth in the Physician Spend Sunshine Lawcan turn from a compliance activity into a cost-saving and potentially a revenue-generating opportunity. While complying with this transparent reporting requirement, actionable insights can be realized from the analysis of aggregate spend data in conjunction with other internal and external data on healthcare professionals.
If the data is leveraged correctly, drivers of prescribing habits, both positive and negative, can be better understood by collectively analyzing all sales and marketing channels and providing comparison views to industry and individual spend for validation purposes. Insights gleaned from the data can help determine the right allocations of resources, the most cost effective key opinion channels and the ability to evaluate weighting geographies, activities and models. These insights can help drive optimized aggregated spend leading to uplift in prescribing behavior.
Questions? Please email the Spotfire Team